Direct Mail Mailing Lists
Direct Mail Mailing Lists, Email Lists, and Database Hygiene
At BB Direct, you’ll find highly adept people who understand your marketing needs, and the necessity of quality direct mail mailing lists. Whether you’re a launching your first ever direct mail campaign, or you’re a seasoned veteran in the industry and require experienced back consultation, the people at BB Direct can help you with designing a direct mail list strategy.
Direct Mail Marketing allows mailers to perform simple but measurable marketing initiatives. Marketing professionals can test response rates and measure success. The primary advantage of using direct mail marketing is that you can test variables before committing all your resources to a particular approach. Knowing the response rates will help in determining the best use of your marketing dollars, before you roll-out with a full campaign.
Postal Mailing Lists Email Mailing Lists National Change of Address
Lists, Business Lists, and Specialty Lists
BB Direct serves the direct marketing industry and marketing professionals by providing its marketing clientele with quality targeted mailing lists. We find that our mail clients are continually looking for ways to reduce their cost, while maintaining or increasing their response rates. At BB Direct, our number one goal is data accuracy.
For most of our clients, we make the assumption that their mail piece, the offer and creative are all above par. The only missing ingredient to a successful marketing launch is the targeted direct mail mailing list.
Consumer List
Our Consumer List is, by far, our most popular product. This is because there are simply so many potential buyers on this database. And the selectability of this file is very comprehensive. We can select from ethnic and religious groups to country of origin and language spoken. We can further divide this database into a variety of affluences, buyer behavior, lifestyle interests, and age groupings. The interesting thing about the U.S. population is that as diverse a population as ours is, they are all very predictable. Smart mailers take advantage of this predictability to develop new customer groups.
Email Lists, Email Append, Match and Deploy
BB Direct provids a variety of email marketing services to it’s marketing clientele. We provide straight single-flight and multi-flight campaign broadcasts, we enhance our clients’ postal file with email addresses, and we offer a “match and deploy” service where-by we match email addresses to our clients file and then broadcast on their behalf.
Email Lists
Unlike postal direct mail mailing lists, marketers do not take possession of the email list. Instead, marketers provide the email creative to the email list provider, and the email provider broadcasts their HTML message out to the email list audience on their behalf. For those email lists where the postal mailing address is also captured, any and all selects typically found on a postal database is also available on our email list.
48 Month NCOA vs. 18 Month NCOA
When to use the 48 Month NCOA and when to use the 18 Month NCOA? They both do the same thing only the 48 Month NCOA process goes back 4 years in time where the 18 month process stops at a year and a half. The answer to which one to use lies in how frequent you mail to that particular file. And if the 18 Month NCOA will do, then it’s the best choice since it’s provided at a lower cost. Let’s detail this answer a bit further.
Just a few years ago, if your mail file was only used once every few years, or hasn’t been use in a few years, your best option would be to process via the 48 Month National Change of Address process. However, if you mail at least once every year, the better option would be the 18 Month National Change of Address process. Today, to maximize your postal discount, frequent mailers must show that their file was processed via NCOA within that previous 95 days. Therefore, frequency of mailing determines which NCOA process you will want to do. If you mail frequently (more than once every year and a half), you’ll never need to use the 48 Month NCOA process.
Featured Blog Post
Medication Adherence Score
Assembled disparate data in an effort to better understand a range of human behaviors.Fair Isaac Co, the company that created and maintains the algorithm for determining an individual’s credit score, says they can predict, among other things, the likelihood that a person will take his or hers prescribed medication. They call it the Medication Adherence Score and it’s the latest innovation in predictive mailing list data.
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